The Car Knows What You’re Thinking

I’d love to travel back in time, point and laugh at all the futurists who thought we would be in flying cars by now. Of course they couldn’t have possibly foreseen a future where the challenges of navigable controls, integrated computers and an energy crisis dominate the landscape. The NEURON is an IMAGINATIVE look at how BMI (brain interface technology) could bring “man and machine” even closer. It doesn’t rely on physical dexterity. Just think it and it’s done. Now channeling Spock… “fascinating.”

Thanks to our sophisticated brains which contain both serial and parallel processors, we have the perfect machine to drive all our doo-dads. Research converting brainwaves into digital commands are still in its infancy but shows tremendous promise. For the most part this has been relegated the medical industry. What about the rest of us?

Think about a car that knows you, I mean REALLY KNOWS YOU. Hell, even your spouse can’t read your brain waves. TANGENT – if someone could invent sunglasses or something for men to be able to read women’s brainwaves, get the Sham-Wow guy to promote it. I heard he needs a job.

Back to the subject at hand. The car knows how you drive, your idiosyncrasies, your id if you will. This level of interaction could enable the driver to feel in control while significantly reducing human error. It also enables the machine to learn and predict what you’ll do even before you think it.

But how will this impact automotive design? On a basic level, it means interior spaces are no longer governed by a fixed internal architecture. If there is no steering wheel or dashboard full of controls, why does there need to be a fixed driving position’? Could users become so in tune with their products and able to control them with such precision that crashes become a thing of the past? Subsequently, if they no longer require as many safety systems, does the car have to be made of metal? Could we create a more efficient paradigm, a product that has less impact on its surrounding environment and that allows the car to be constructed in a simpler manner.

Designer: Ian Kettle


  • ori shavit says:

    while very nicely excuted and beutifully modeled, this design is unbelivebly useless with no connection what so ever to reality. no offense to the creator, but this an industrial and product design blog, not the sci-fi channel.

  • stephen russell says:

    Neat project, lets see if Nissan, Benz, BMW, Toyota, GM, Ford can adapt & use & R&D this for production model use.
    Id be awesome.
    Install driver neuro “grid helmet” to read driver then car knows what to do. etc.
    Need Google Self drive mode.

  • i0_ says:

    beautiful …

  • jhingalala hu says:

    Where can i buy this??

  • Arguelles says:

    Agreed. Kinda hard to sit on pins for a long ride. What about the privacy we all expect? With a translucent skin you can see everything inside. Also, no storage space, I guess unless the pins are made to fit but the trunk area is very small…

  • MDesigns says:

    Good thinking outside the box, although there is quite a crowd outside this box already. This is the third or fourth car I have seen this year with similar characteristics…in this site alone. The Pins seating is original…but outside of being a fakir, its left field. Good project although your model is underwhelming compared to the renderings.

  • Abbadon says:

    A better system is a car that can drive its self (i.e. the google car). Human brains will always be flawed why carry on that flaw longer and more interconnected.

    I think you should read more about neuroscience
    “Research converting brainwaves into digital commands”
    is not the same thing as reading your mind. It’s more like teaching your brain to use a new (perhaps temporary) limb.

    “The car knows how you drive, your idiosyncrasies, your id if you will. This level of interaction could enable the driver to feel in control while significantly reducing human error.”
    You know whats better at reducing human error, humans not driving, see the google car.

  • jason says:

    youre kidding right?

  • Abbadon says:

    Perhaps you could expand on what you think is a joke and why?

  • MDesigns says:

    You don’t see anything wrong about leaving something else to do your thinking? Machines are not flawed? What if a virus infects the neuroscience brain, would it go into an uncontrollable rage? What would the new “temporary limb” look like? But ok, lets begin with baby steps, show us a simple system first, then we can talk about automobiles, planes, work, etc…otherwise this is sci-fi stuff.

  • Kevin says:

    Some of these comments are getting repetitive on this site. In order to get fresh inspirational designs you have to think outside of the box. The intent for these designs is not to be manufacturable, but to explore new grounds of design that can be used as inspiration. Many companies will start with a completely far out idea to come up with a beautiful design that can then be transpired to a more practical and manufacturable product. To the designer- beautiful renderings and very well executed!

  • Richard says:

    I’m sorry but can has anyone noticed how amazing this guys work actually is? It’s a concept! Of course it doesn’t obey by the laws of the real world! Awesome renders

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