Affordable Water Kettle, Bad Economic Times

Almost everyone is feeling the economic pinch as our global economy goes straight to hell but consumers are at the tail end of this trickle down effect. Queue the modest product design company. They want to keep designing aesthetically pleasing products but people aren’t going to buy it. It’s clear utilitarianism will be making a comeback and the Kettle Qp is one of the firsts to embrace that trend.

This kettle eschews all the frivolous accoutrements for pure utilitarian functionality. All it does is boil water so the designers have opted to make that the priority. It’s designed to do its job as efficiently as possible without sacrificing too much style. I say, this is a pretty good looking kettle. Efficient design leads to cheaper production costs which in turn benefits us as consumers.

Designer: Andrey Vostrikov