In Sweden alone, over a thousand riders fall off their horses every year. Four of them die. That statistic proves riding to be one of the most dangerous sports in Sweden. With an innovative and patented technology called Multidirectional Impact Protection System (MIPS) developed by leading scientists at the Royal Institute of Technology (KTH) and Karolinska Institutet (KI), the new MIPS-helmet protects the users 40% better than conventional helmets.

Designer: Syntes Studio [ Product Page ]

Fashion Watch has genuine design for those who value originality, and for whom clearly expressed style is an important part of life. The watch is made from modern material, but avoids unusual and expensive technology. It features an electronic date indicator and two characteristic circles, which play the role of hands.

Designer: Zviad Tsikolia

The Paperclip chair was inspired by, you guessed it, the paperclip, and it’s inherent strength, flexibility and concentric nature. Constructed from titanium rod and formed sheet aluminum, the chair would be ultra lightweight. The design of the frame also allows it to be stacked and transported easily. The cantilever lends flexibility to the frame, but the sitter is prevented from tilting all the way back by the concentric bar across the back of the chair.

Designer: Chris Kujawski

The Companion Martini builds upon the emotional bond between two people when sharing a well crafted martini. Whether in a large social setting or an intimate gathering of two, this glass requires people to get close and interact. The two stands rely on each other in much the same way friends do (a magnet is used to secure the two together). Drink up!

Designer: Chris Livaudais

It is a switch that allows a user to turn off all non-essential electronic items in their home from a central switch. Push the button to turn your house on when you get home; push it again to turn it off when you leave. Aiming to make the green way the most convenient way, the House-off Switch was part of a larger project to encourage ‘green’ action among the environmentally disinfranchised.

Designer: Jack Godfrey Wood

The Liika ironing board utilizes suction cups which allow it to be attached to any non porous surface. This eliminates legs which can be knocked over and it also allows the device to be attached to a height level which is comfortable to the user, eliminating strain.

Designer: Tony Zakrajsek

Picture a surface that can recognize physical objects from a paintbrush to a cell phone and allows hands-on, direct control of content such as photos, music and maps. Today at the Wall Street Journal’s D: All Things Digital conference, Microsoft Corp. CEO Steve Ballmer will unveil Microsoft Surface, the first in a new category of surface computing products from Microsoft that breaks down traditional barriers between people and technology.

Designer: Microsoft [ Product Page ] [ Via: Gizmodo ]

It’s a table sugar dispenser. It works with the principle of weight. The same quantity of sugar you take off from the inferior plate is automatically refilled from the superior container. Capacity: 400 grams of sugar.

Designer: Tomas Kral

Compact, dynamic but ever so slightly too small, Smart’s all-new fortwo is significant for several reasons. For a start, this is the first Smart to bypass the burgeoning grey market and be officially imported into the USA.

It is not only a normal bassinet; when the baby outgrows his bassinet, it can also be used for storage such as a toy bin and a mini bookshelf with drawers. As the baby becomes a child, it can convert into a set of a chair and a table for children. It can also be used as a bassinet again, if the family has a second baby.

Designer: Min Kang