Rethinking the Mobile Retail Experience

MUV / Rethinking the Mobile Retail Experience from Radlab on Vimeo.

Old-school vending pushcarts are literally getting PUSHED out of retail areas by new businesses! Designed for their native Boston, Radlab’s answer to this is the MŪV (Modular Urban Vending) cart – a mobile retail pushcart designed for the contemporary street vending experience. It was conceived as an alternative to the various wagon-wheel carts scattered around the city of Boston in order to address both the functional concerns of vendors and the revitalization efforts of the downtown community.

Downtown Boston’s history of street vending began as early as the eighteenth century when pushcarts were used to sell meat and produce. Although the use of the outdated wooden wagon-wheel model is still common, the merchandise sold and the needs of Boston vendors have evolved dramatically. Revitalization efforts by the downtown community have attracted new businesses to the area at the expense of the development of these pushcarts. As a result, Radlab was commissioned to provide a design solution that addressed these concerns.

MŪV revisits the idea of pushcarts as mobile containers for merchandise. Vendors customarily overload pushcarts with merchandise, resulting in carts that are visually unappealing with merchandise that is difficult to see. The geometric solution contains the merchandise, creating an enclosure within which vendors can display and sell their products.

Functionally, the design allows vendors to customize their pushcarts. Each vendor has a preffered method of displaying their goods that adjusts to seasonal conditions. Rather than providing a fixed display, MŪV employs a module track-and-bolt system incorporated to the interior of the cart that gives vendors the flexibility of fitting out their pushcarts to their needs.

MŪV reflects a modern-day retail experience by giving urban vending a uniform brand identity. Despite operating as individual vendors, the unified visual identity creates both a uniform and visually appetizing street vending presence in Downtown Boston.

Designer: Radlab

muv_01

muv_02

muv_03

muv_04

muv_05

muv_06

muv_07

muv_08

muv_09

muv_10

muv_11

muv_12

muv_13

muv_14