Product design has always been part craft, part communication. Getting a concept from sketch to client approval demands a level of visual storytelling that most designers simply haven’t had the budget or tools to manage on their own. Video production, in particular, has long been the step that gets quietly skipped, not because the ideas aren’t there, but because the process is expensive, slow, and complicated.
That’s a gap PixVerse has been working to close. Founded in 2023, the platform has grown to over 100 million users across 177 countries, powered entirely by proprietary models it builds in-house. At the iMpact Global Connect Show 2026, the company’s team walked through three distinct products that together make a compelling case for AI-generated video as a practical part of the design process.
Designer: PixVerse
The most immediately useful of the three, at least for most designers, is V6. It’s the platform’s flagship model, and the latest update improves camera movement, character performance across scenes, and physical object interaction in noticeable ways. More significantly, V6 can now generate a complete multi-shot short film with native audio from a single prompt, without any separate editing or sound production steps involved.
Think about what that actually means for a product designer. A 30-second product video typically means writing a brief, hiring a videographer, sourcing music, shooting, and editing over several days or weeks. With V6, a designer who can clearly articulate how a product should look, move, and feel in context can produce that same result from a prompt and a reference image in considerably less time.
That kind of speed has obvious advantages for solo designers and small studios. A freelancer can arrive at a pitch with three distinct video directions instead of three mood boards. A startup preparing a crowdfunding campaign doesn’t need a separate production budget for a launch video. An in-house team can test how a product reads in a real context before committing to a full-scale shoot.
The second product, C1, goes further by targeting actual film production pipelines. It combines a cinematic visual effects system, an industrial-grade action engine, and a storyboard-to-video feature in a single workflow, letting production teams convert static panel layouts directly into continuous video sequences. Reference-guided generation also keeps characters and scenes consistent across shots, which has historically been one of the harder problems for AI video to solve.
For designers, that matters most when a concept already lives as a sequence of moments rather than a single frame. A transportation designer communicating a user journey, a consumer electronics team mapping how a device gets picked up, handled, and put down, or a lifestyle brand building a product narrative around daily routines, all of them are telling stories that C1 is built to handle.
Then there’s R1, which doesn’t behave quite like any other AI video tool currently available. Rather than producing a fixed clip with a clear beginning and end, R1 generates a continuous, interactive visual environment that responds to user input as it runs. It’s less like watching a video and more like navigating a space that exists, evolves, and reacts, one that you can steer and share.
Users can build a personalized digital avatar from photos and enter these generated worlds alongside others in real time. During the demo, a shared environment called “Cat Takes Charge” had 118 users inside it at the same time, running continuously for over nine hours. Each participant could submit prompts into a live feed, with the AI realizing them as video within the shared space as they appeared.
For product designers, R1 opens up possibilities that a rendered video simply can’t replicate. Imagine walking a client through a simulated retail environment built around a new appliance, or letting a stakeholder explore a furniture concept in a living, reactive interior before a prototype even exists. It’s the kind of tool that starts to make spatial storytelling feel accessible at the concept stage, not just post-production.
What all three tools share is that they reward the same skill designers already rely on: clarity of intent. A well-constructed prompt isn’t a technical exercise; it’s a creative direction, not unlike a solid design brief. Companies integrating PixVerse into their workflows reportedly cut costs by 68% and finish work 57% faster than conventional production methods, a significant gain for teams of any size.
None of that requires a production background, and it doesn’t even require familiarity with video editing software. What it does require is the ability to describe a vision precisely, which is something designers do every single day across briefs, sketches, and presentations. PixVerse just moved video closer to the beginning of that process, somewhere between the first concept and the final approval, rather than as an afterthought at the very end.
