If you have been following international sports, there is one thing that you will find common across players of all disciplines. It’s not anger and aggression that we can discuss another day; it’s actually a screenless band you can see on their wrists. This is a fitness tracker, in most cases it’s from Whoop, or another company, say a Hume.
Now there are two more brands that are targeting the obvious interest space of discreet, no-display fitness trackers. After the launch of the Fitbit Air from Google, the Luna company behind the Ring smart ring brand is launching the Luna Band, first showcased to the world earlier this year at the CES 2026 in Vegas.
Designer: Luna
Despite the surge of interest in screenless fitness trackers over the past couple of years, there has been one caveat that, in my opinion, has shadowed these faceless trackers behind the smartwatches. It’s the accompanying subscription charges. For the record, a Whoop Band hits you about $30 per month in subscription. The new Fitbit Air, available for preorder at $99.99, comes with a $9.99 per month subscription.
Luna targets the masses with the launch of its new band now, which the company says will require no subscription. A big advantage for those like me who don’t prefer paying every month for a fitness tracker. Luna Band is now fully official. The makers confirm it will be available for pre-order on July 4. The band will start shipping later in the month, though the date is confirmed for July 31.
So, what are we expecting from the band? The Luna will do the basic tasks of tracking sleep and activity. It will come with Luna’s own LifeOS, which allows integration with Gemini and Siri assistants so you can take full advantage of the band via Android smartphone or iPhone. The band features a textured strap, like that of the Whoop you would have seen your favorite player wearing. It will come in a range of colors and materials, but the basic one is going to be fabric with a metal buckle.
Alongside remote access to various parameters, it’s tracking, the phone connected to the Luna Band can also allow voice-based health logging. We say it without definite confirmation, because there is no certainty, at the time of writing, whether this feature will be directly embedded in the phone with a microphone, or will it work via the phone (which is more likely to be the case). The band, additionally, early reports affirm, will log food intake, bloodwork, supplement intake, and store relevant medical data, which is new for a screenless fitness tracker.
Powered by a built-in battery, providing up to 10 days of backup, the Luna Band doesn’t have a confirmed pricing yet. Going by the features and the fact that the band will not require a subscription, we are guessing it will come for a steeper price tag than what’s prevalent for such devices in the industry.
