As the company approaches the launch date for its highly anticipated Sierra EV, GMC is partnering with livestream shopping platform NTWRK for a series of ‘drops’ or limited edition merchandise sales that include products, artwork, NFTs, and even a one-off custom version of the VanMoof electric bike, designed in collaboration with fashion designer Dao-Yi Chow. The Van Moof will exist as a single piece and can be bought during GMC and NTWRK’s Days of Drops event, which will be held on the 20th of October.
Priced at $1,000, the custom Van Moof E-Bike will boast automatic electronic gear shifting, anti-theft tech, and a removable power bank, among other high-tech innovative features.
The VanMoof bike comes with a minimal-yet-robust-looking frame and catches the eye with its red and black colorway. Although GMC hasn’t mentioned which model this is, just by the looks of it and its feature list, it seems like a custom version of the e-bike company’s Red Dot Award-winning S3 model. This new colorway, however, comes from the mind of Dao-Yi Chow, a New York-born-and-raised designer who co-created the street-savvy fashion brand Public School in 2008, which has received high acclaim with several major fashion awards (CFDA’s Swarovski Award for Menswear & Menswear Designer of the Year, US Woolmark Prize for Menswear). “His collections continue to be sold in boutiques and department stores such as Bergdorf Goodman, Harvey Nichols, Maxfield, Isetan, Boon The Shop, and Mr. Porter”, mentions GMC in their press release.
NTWRK’s Day of Drops will also include a range of highly sought-after art and collectibles. Other creators involved include Hoop Dream Studios, a curated BE@RBICKS drop, and a luxury art drop featuring designers such as HAROSHI, Cristina Martinez, MATT SENNA, and more.
The Day of Drops will culminate in a special live episode, where GMC will reveal the first-ever Sierra EV at 5:00 pm ET on October 20th