Sneaker culture is technically a part of fast fashion which contributes largely to the mounting waste problem. But if you can find a cool pair that is sustainably designed right down to its packaging, like the Hana sneakers then we’re all here for it! Designed by Italian sneaker brand ID.EIGHT, not only is this paid unisex and cruelty-free but it is made from materials that are by-products of the food industry and are counted as waste – apple skin and hearts, grape skin, seeds, and pineapple leaves!
Since the textile industry is the second most polluting in the world and intensive farming is a plague for the planet, the brand chose to produce the sneakers in Italy using only ecological and cruelty-free materials. Inspired by the 90s with references to the navy look, the sustainable shoes express the ironic and dynamic style of ID.EIGHT. The contrast between the upper in white recycled polyester and the AppleSkin details in shades of red and blue create a mix of contemporary and light colors.
They use four materials derived from apples, grapes, seeds, and pineapples. Piñatex , made with the waste leaves of pineapple grown in the Philippines; Vegea , obtained from the bio-polymerization of marc in Italy; AppleSkin , obtained from the bio-polymerization of apple peels and cores always in Italy. It features lycra and recycled mesh for inserts on the upper, sole, laces, and the label is also made of recycled materials.
The pineapple industry produces around 40,000 tons of leaves every year and is considered a waste material they are usually left to rot or burn. Today it is possible to recover them to create a biodegradable and cruelty-free material. With 480 leaves (16 pineapple plants) it is possible to obtain 1 square meter of material.
Over 7 million tons of marc are discarded every year by the wine sector, an unacceptable waste
Stalks, skins, and grape seeds are part of the “marc”, the residue of the grape juice extraction process. Today it is a strong, sustainable and flexible material. 310 million new plastics are produced and placed on the market every year, and only 9% of this is recycled which is why they chose to use recycled plastic for some components of the sneakers, such as the laces, the label, and the ribbon. The sole is also made up of 30% recycled rubber!
“In recent years, the amount of agri-food waste used to make sustainable products has gone from 0 to over 30 tons per month. A great resource is used to produce, for example, the ‘paper’ used for handkerchiefs and kitchen rolls, and the material we use for our sneakers,” adds the team. Even the packaging is sustainable, it is made with recycled cardboard and the shipping bags are made from at least 80% recycled polyethylene and are 100% recyclable. You will also find a ball of earth and seeds covered with clay – plant in a pot or throw in a gray area of your city to spread some flower power!