If adidas is to be believed, they might have created the most advanced running shoe of them all. The highly advanced shoe is deemed to give runners an all-new capability they’ve not experienced so far. They call it the 4DFWD sneaker – crafted using high-tech 3D printed performance technology. Working in close quarters with Carbon, the shoe results from 17 years of athlete-driven data and the Digital Light Synthesis technology coming together to create an advanced adidas shoe unlike anything so far. According to Alberto Uncini Manganelli, SVP and GM adidas Running & Credibility Sports at adidas, “We’re always looking to combine athlete insights with new and innovative technologies to create the best performance running products.”
The redesigned 4D midsole crafted from 39 percent bio-based materials has the rare bowtie-lattice pattern. The lattice structure is one in a five million structure, resulting in a forward motion (three times more in testing results) from the runner’s vertical forces. This is the sheer dedication by adidas and Carbon’s teams to achieve a final design that ensures a gliding sensation for runners. As Alberto Uncini added by saying, “This industry-first midsole innovation positions adidas 4DFWD as our most advanced digitally printed running midsole yet and showcases the potential of 4d technology in turning physics and bio-mechanic studies into performance solutions.” The unique design also brings to the fore a reduced braking force (by 15 percent) and a 23 percent increase in cushioning for ultra-comfort. 4DFWD makes use of Primeknit upper made out of lightweight recycled polyester, which means a perfect fit for the runner. In keeping with the sustainable design aesthetics, the midsoles are made from 39 percent bio-based materials.
adidas 4DFWD sneakers will initially drop in the Core Black/Solar Red option on the adidas app. The revolutionary sneakers will cost around $236 via signup that’ll last till May 16 for Creators Club members. The registration will be followed by the Tokyo Collection up for pre-order on July 1, with the shoes becoming available from the August 12. The collection will be the main podium shoe for athletes in Tokyo Summer Olympics, making this the shoe of the season!