Picture this, you are at a festival that is bustling with stalls – you are trying different food, shopping for little items, taking pictures of the experiential booths. But have you ever come back to the scene after the festival is over? After the festival is over it is basically a giant waste site of all the dismantled temporary stalls. Plexus was designed to eliminate the waste generated by these exhibitions without taking away from their charm!
Vendors never really re-use the stalls as they might have a different need in terms of sizes and themes depending on the event. However, constantly investing in new stalls not only creates waste but is also costly. Plexus is a waste-reducing prototype that was made keeping in mind the needs of vendors as well as the environment. The unique construction of Plexus reminds me of tazzos. It is a network of two components – nodes and connectors – that lets you make 1000 stall variations with different shapes and sizes. The adaptable system is designed on a cellular automata model and can be flat-packed in crates for easy shipping. “Cellular automata are mathematical models designed to construct the complexity of natural systems displayed in a diverse naturally occurring phenomena. This complexity model consists of simple systems resulting in dynamic field behavior when interacting with each other,” explains the team.
Plexus draws inspiration for its amorphous frame from nature from the lattice-like body of a Venus flower basket giving it an easy plug-and-play feel. “It is designed as an intricate network, whereby a series of simple components, based on aggregation principles, can result in a new design of the display booth for every exhibition, and also a new brand image. Designed as a universal model, this system can adapt to nonstandard stall sizes and to a differentiated product range,” said Britta Knobel Gupta and Amit Gupta, Founding Partners, Studio Symbiosis.
Events like festivals, fairs, and exhibitions are where vendors can market their product directly to the consumers – it is a place ripe with opportunities for business. With Plexus, vendors can reduce waste drastically without changing the way they participate in these events. Since it is reusable and can be molded into different forms which allow vendors to keep things fresh and creative without adding on extra costs.
Designer: Studio Symbiosis