Razer’s April Fool gaming-toaster prank got so much support, they’re building it for real!

Not sure what a gaming toaster is? You’re not the only one!

This is the BreadWinner. It started out as an April Fool’s Day prank for gaming-equipment behemoth Razer, but the amount of overwhelming support it got after the company launched this parody video sort of made Razer wonder if their die-hard fans would actually follow through. So yes, Razer is building this hardcore toaster-for-gamers. It comes with all the features you’d want from your toaster and some more. It sports the signature green backlight (or underlight in this case) found on post Razer products, and packs USB ports to charge your phones as you supercharge your day with some toasted bread. Moreover, the toaster even etches the Razer logo onto your bread. What more could a die-hard gaming fan possibly want? Multicolored butter? Yeah, the toaster doesn’t do that quite yet, but I’d give it a few years!

Designer: Razer

Sarang Sheth

Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

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