Based on the premise that ‘A good pencil case can be a productivity tool that enhances the efficiency of your work’, the, rather beautiful, Bloom Pencil Case was created. This hard-shelled pencil case eliminates that furious search that we all go through when looking for a specific pen that has made its way to the bottom of our conventional pencil case.
But the design of Bloom has been taken a step further, its fixed height has been decided by considering the height of human eyes; the user doesn’t have to take their focus away from their work by looking up, allowing for them to remain engaged in their work and increasing their productivity levels.
Bloom’s ultra-simplistic body has a built-in magnet, this holds the body and lid securely together when closed. And when Bloom is open, it becomes a truly great desk companion.
Designer: Ian Bok