Any avid transportation buff will know how cars evolved as a replacement to horse-carriages. All vintage cars retained palanquin-based visual elements. It is only with the birth of the internal combustion engine that the car really began evolving to what it has become today. Cars today have a personality, with most of them having a “face”. BMW’s Experism tries to retain the olden-time palanquin/carriage style in the new car. Experism separates ‘driver/passenger’ from ‘horse/engine’ in a way that is both futuristic as well as vintage.
Ultimately, it superimposes an older idea on how we perceive cars today (even futuristic ones). The result, outwardly, isn’t all that different. No one would say it looks like a horse carriage, but the new layout definitely brings a sense of hierarchy to the car’s design. Don’t you think?!
Designers: Kim Jisoo & Jung Do Yeong.