Friday Giveaway: 360° Industrial Design by Arman Emami – 5 Books to be WON

We began Monday morning with a few lessons on Industrial Design and how to survive the whole competition scene and emerge as a winner. We wrap up the week with an incredible interview with the man himself – Arman Emami; and a chance to WIN the book ‘360° Industrial Design.’ Five lucky winners will win the book! Hit the jump for details.

Contest Closes: May 10, 2015 – midnight PST

Contest Question:

  • Why do honeybees do not build quadratic honeycombs?

Leave your answer in the comments below.


  • Because bees like hexagon more than square.
  • Because bees see the world ultraviolet, they are not able to recognize square shapes.
  • Because bees would need ca. 10 % more wax for quadratic shaped honeycombs.
  • Because the bee queen commanded it.


YD – How will you introduce yourself to a new person?

Arman – A lateral thinker and curious designer with a continually eventful and turned life from Berlin.

YD – Who is a better person … Arman the design studio head or Arman the student?

Arman – Both are good. 😉
Actually there are no large differences. For sure I became calmer in the course of the years, but I belong to people who are still a little childish even when they are pensioners. The children are more authentic and dare to experiment. I try to maintain it.

YD – What excites you the most … a new innovation or retro-redesigns?

Arman – Retro-redesigns is no option for me. We all are not born to repeat the past, but rather to create something new. Of course we have to consider and respect the history of design, but we should look to the future and not to the foretime.
In my opinion, retro-redesign is reactionary and demonstrates a lack of imagination and creativity.

YD – What has been your biggest challenge so far?

Arman – The biggest challenge is not to design or come up with ideas. It is always a big challenge to convince and encourage and conservative decision-makers to invest in innovative concepts.

YD – Tell me more about your book … what inspired you to write it?

Arman – Industrial design is a multi disciplinary matter. You have to think and work like an engineer, an inventor, an artist, a marketing expert and at the least you have to be the aesthete. There are a lot of books about industrial design. There are enough texts out there using unnecessary jargon, philosophical theories or otherwise setting aims that are not concrete. I have been missing a clear and well-laid out description of all relevant aspects from different fields to create an overall picture. I have summarized my experiences in practical and daily work as an industrial designer

YD – What has been your biggest learning experience so far?

Arman – Learning from nature is the best. And it is not limited to bionics and solutions found in nature. We can also learn about colors, form, haptics and much more from nature. But the biggest learning experience is life itself. You can do everything right, but If you don’t have enough life experiences, your designs get lacks of charisma and soul.

YD – What is your daily routine like? A day in the life of Arman Emami?

Arman – I have to confess that I’m not an early bird. Therefore the day begins a bit later with a coffee latte. The rest is different, appointments, meetings, designing, preparation of presentations… everyday occurrence. But the nights are mostly long. So to say, I am a night owl and I get my new ideas mostly in the night.

YD – How do you expect to make a change in the world of design?

Arman – Every designer changes the world of design to a greater or lesser extent. We live in a rapidly changing world that is becoming more complex with every passing second. Natural resources are getting scarcer and the increasingly intense competition on the world market is forcing designers at large to rethink the design process. Decoration for decoration‘s sake has become a thing of the past. Fanciful objects like the pretty paper-weight have had their day. Prettiness is no longer enough! Designers working on sustainable products now have to consider the bigger picture and in short: have to optimize design as a multi-disciplinary work. We are here to make our contribution for a better life and a more beautiful world.

YD – What will your advice be to young designers who wish to participate in the Red Dot?

Arman – Thinking out of the box is a must. First of all, it is important to free ourselves from outdated and narrow thinking. Development needs change; it is the basis for all progress. But likewise it is necessary to recognize that not every cliché is necessarily a bad thing. Design is an evolution, so today’s achievements are the result of a long-term process. Of course you can develop a wheel further, but to be honest, no one needs an angular shaped wheel. Do not try to be different at all costs! A change should always be for the better. And don’t ignore the problems in everyday life. Every problem is an approach for a new solution and a new design concept. And of course you can find more tips in my book 360° Industrial Design.

YD – What is the most challenging part of participating in the Red Dot Awards?

Arman – In a competition is any part the most challenging part of participating. You need a good idea, an aesthetic implementation and a clear presentation.


  • L says:

    Because quadratic is a square and its structure is not as strong as the hexagon. (Hexagon is able to take on more forces than the square.) Also the hexagon gives the bees the most amount of storage(honey) and uses the least amount of build material (wax).

  • mfs says:

    As bees create their honeycomb cell, the shape initially starts off as a cyclinder. The bees heat the wax after cell formation and the wax begins to melt. The walls fall flat and take on a hexagon formation, which is physically the most simplest and most stable way for cylinders to merge. A quadratic/quadrilateral shape of cells forming would not be supported in such a simple and energy-efficient scenario. Again, another case of nature’s design flowing from simplicity, efficiency, and beauty.

  • PS says:

    A hexagonal structure is stronger than a quadratic structure. Additionally, it takes lesser wax to build a hexagonal structure than a quadratic.

  • Krzysztof says:

    First of all, honey doesn’t spoil in 720 degrees. Also, the two extra sides give the honey extra dimensions of flavour.

  • Devin says:

    The honeycomb is a big and very busy place if your a bee. Here’s a scenario where design is incredibly important: If your job as a bee is to feed the baby developing bees stuck in their cells, how do you do it without causing a massive bee traffic jam with other bees performing the same job?

    Hexagonal shaped honeycombs makes it easier to navigate to each cell in NE, SE, NW and SW directions instead of just N,S, E and W. This makes moving in any direction easy especially if your sharing a cramped space with thousands of other bees.

  • Tian says:

    Although it is true that a hexagonal makes a lot of sense for the bees, they probably don’t know it. The queen also probably cannot transfer such complex information over dance signals either. So, in my own imaginative world, I think that bees do not build quadratic honeycombes for the same reason birds don’t build rectangular nests: because they both probably get some kind of meditative ecstacy doing it their ways.

  • Cause then they’d be square, silly!
    Seriously though, Devin’s comment make the most sense to me.

  • Len Cardenas says:

    I do not believe that the bee chooses hexagon over quadratic type honeycomb design. Rather, that the hexagon shape in the beehive seems to be a natural occurrence
    Beginning as tubular in shape and filling out in stacked formation maximizing space yet still retaining the strong push pull qualities of the rigid circle.

  • Con Preston says:

    The hexagon shape uses the least amount of wax that bees produce yet provides the maximum amount of storage space for the honey they need to store.

  • Ashvin Ambaliya says:

    Hexagonal structure is more compact and gives comparatively more strength than other shapes. Also, Hexagonal shape having less gaps and hence lesser wax needed to build honeycomb. Hexagonal shape honeycomb requires less efforts and more efficiency as honeybees can work simultaneously. Honeycomb is a master piece of engineering.

  • mammad says:

    Because it is better for theme 😉
    they save more resources (honey) by choosing this structure for honeycombs
    so hexagonal structure is more efficient (better) for theme
    also we can say:
    in this case hexagonal structure has more ROI (return on investment)

  • Christopher Gu says:

    Honeybees are extremely intelligent. They learn to overcome large obstacles and even learn by watching others. Bees are also brilliant mathematicians. Bees even perform “waggle dances”, which uses speed and direction to communicate the location of resources relative to their position and the Sun. Over evolutionary history, the honeybees have mastered how to store the most honey with the least amount of resources, which is due to the honeycombs hexagonal shape. Creating beeswax is very expensive and laborious for a bee, as they must consume approximately 8 ounces of honey for every once of wax they create. Therefore, they must preserve resources and make sure they don’t waste any when creating structures to house the nectar and honey. What makes hexagonal structures much stronger to protect the bees honey is how they can take more forces on itself than a square can. Plus, it gives the honeybees much more space to store without using as near as much resources as a quadratic structure would need. Next, when bees create their honeycombs, they initially start making a shape that is cylindrical in a way. After the bees heat the wax to make the formation, the cylinder starts to melt and the walls begin to flatten. This eventually leads to an accidental hexagonal formation, which happens to suit all the honeybees needs and requirements. This illustrates nature’s design as functional, simple, efficient, and beautiful. As this accidental formation occurs, the bees realize how perfect the shape is and how much better it can work than a quadratic shape and thus, they continue to build the hexagonal shape. That is why honeybees don’t build quadratic honeycombs.

  • its good for them it save more bw and ram and cpu

  • A hexagonal structure is stronger than a quadratic structure.

  • Alex says:

    The bees start off making circular cells which are molded by the shapes of their bodies, and these then “flow” to fill in the spaces between the circles, ending up as hexagons.

  • Bullers says:

    1) Hexagon can deform without damage- flexible under stress.

    2) It’s easier for the round bee to get the honey into and out of a hexagon- no tight air-trapping corners.

  • Matthew says:

    Because bees would need ca. 10 % more wax for quadratic shaped honeycombs.

  • Chau says:

    Simply put, its more efficient for them.

  • Yohan Keon says:

    Because bees would need ca. 10 % more wax for quadratic shaped honeycombs.

  • Konuhsur says:

    Because bees would need more wax to build for quadratic shaped honeycombs and quadratic shape has less storage space.

  • Nicola says:

    Because bees would need more wax to build for quadratic shaped honeycombs … nature is always Occam razor driven 😉

  • Naiju says:

    There is no perfect answer for bees building a hexagonal shaped honeycombs. Many mechanical designs have be inspired from the honeycomb structure which can withstand more strength is any directions. now think about quadratic….. why not think of a book in the shape of hexagon or circle?

Comments are closed.