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Packaging 1 min read

Only A Bloody Bag

Only A Bloody Bag

The Blood Bag gets a redesign with this new concept, which hopes to resolve some key flaws through innovation. For example, the bag has a purposeful niche around which you can wrap the integrated tubes, thus leaving the labeling area clear and visible. There is a sensor attached to the bag, which helps to keep the donated blood at optimum temperature for transportation. Small, but significant innovations, what do you think?

Designer: Ni-Hsin Chang

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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