Only A Bloody Bag

The Blood Bag gets a redesign with this new concept, which hopes to resolve some key flaws through innovation. For example, the bag has a purposeful niche around which you can wrap the integrated tubes, thus leaving the labeling area clear and visible. There is a sensor attached to the bag, which helps to keep the donated blood at optimum temperature for transportation. Small, but significant innovations, what do you think?

Designer: Ni-Hsin Chang