The Roly-Poly Toothpaste

Recent toothpaste packaging design concepts have always focused on how to get the maximum squeeze out of a tube. The Roly-Poly Toothpaste is no different. Its designed on the lines of the namesake toy and is intended keep the body of the toothpaste in such an alignment that it stays upright. Take a look at the details to see how it functions….

Designers: Jung ho Kang & Hyun woo Kim