Emotions of My Cycle

Like it or not, social networking and emotional status updates have become an integral part of our cyber life. We keep looking for new avenues to express our “emoticons” in the real-world and the Bike Light is one such way. Milled out from one solid piece of aluminum, it encloses an 8×8 LED dot matrix light setup. You can download personalized graphics, animations or phrases to use as the rear light. Why? So that you can let strangers on the road know that you are sad, happy or flirty!

The Bike Dock is constructed from ABS plastic and hooks up to the bicycle’s dynamo using a USB socket in the back of the light. It can even be plugged into a home computer and be programmed via web-based software. You can even socialize and exchange new creations using networking sites like Facebook, Twitter or Flickr.

Bike on with a smile!

Designer: Fraser Mort

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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