Push-Pull; Tug Of War Is Over!

Sticker industry may get a setback because their “Push” and “Pull” stickers may soon get redundant. The In & Out Door solves the problem of indicating push or pull on doors by making the door handle intuitive. On the “push” side, there is a flat panel and on the “pull” side there is a handle. Instinctively you know which side of the door opens which ways, and you get crowned as a super genius! Hold on, there is more to the working of this design and SADI (Samsung Art & Design Institute) student Jeon Hwan Soo explains his case quite effectively in his renders.

Designer: Jeon Hwan Soo

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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