Watch Is All Buttons

When designing this timepiece collection for odm, Michael Young altered the conventional mindset of how a watch looks and the result is this gorgeous collection. The position of time panel and buttons are ingeniously reversed for a fresh way to read time, giving its eponymous name  – Reverse.

You won’t find a side button, but a super large knock-sensor on the face. Users simply tap it to activate the EL backlight function that enables a glow below the button. Minimal design of the 3 hands allows only their tips to appear on the outer ring of the button for a new perspective in time.
This exciting new collection will surely arouse much interest amongst the public, and users will appreciate the unusual wittiness of the design. You can get them in four enigmatic hues; coral red, olive green, grey and black. What, no white?
Designer: Michael Young for odm