Less Soft may not be the apt name for a liquid soap /shampoo packaging, but the purpose behind the re-design is apt! The idea is to use a packaging that is eco-friendly and can adopt variations in skin, so that it becomes easy to distinguish between soap and shampoo when we are all lathered up! The material used to make the bottle is “self-resolved corn starch vinyl”, and has suction cups to stick the bottle to the wall. I dig the fish-shape the bottle takes,which is prominent when hung.
Designer: Jung Hyun Jee