The Last Straw

No idioms or preachy ideas here, just plain and simple Straw re-designing. Flatten the tube; roll it around a wheel like how you get those tape-gums. Use alternate cheaper materials and voilà you have the “Pluck Out The Straw”. The only thing useful I see form this design, is the smaller packaging of the product. How far will this go in cutting cost, or making a lifestyle difference is left to be seen.

Designer: Deok-geun Han

pluck_straw

Pluck Out The Straw – Straw Re-package by Deok-geun Han

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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