No Green in Los Angeles

Not for long, anyway; not at this rate. According to the design group in charge of this project, 60% of urban water consumption goes toward landscaping. Quite simply, this is because of what’s called “traditional lawns,” aka, lush green grass that doesn’t naturally grow well in untended-by-humans California. The alternative is “California native gardens,” those which are easy to tend to, cheaper than the alternatives, and don’t suck up the H20 supplies at anywhere near the current rate. Here’s the campaign to save LA.

See below for images of this campaign. It delivers quick, easy info on what’s going on, what the alternatives are, and how to make the goodness happen. As it turns out, saving Los Angeles from itself is really quite colorful!

Build Awareness: Educate the public on the LA water supply.

Present Alternatives: What people can use instead of “traditional lawns” in their yard, aka switch to a drought-resistant California lawn.

Provide Resources: Tell em how to do it.

The CalArts Design Team working on this project is as follows:
Eileen Hsu, PMFA Graphic Design
Pouya Jahanshahi, PMFA Graphic Design
Manuel Garcia, BFA 4 Graphic Design
Masato Nakada, MFA 1 Graphic Design
Michelle Park, BFA 4 Graphic Design
Maece Seirafi, MFA 1 Graphic Design

Designer: CalArts Design Team (see post for list)

11 Comments

  • Yes its very important to spread awareness about how we waste water in trying to build a beautiful landscape. The lesser known fact is, we can still get the greenery but with quarter the water usage. California friendly plants require very little water to thrive on. And you can always replace your green grass with a synthetic turf. here are some more tips on water wise landscaping: http://www.bewaterwise.com/ww_landscaping.html
    Check them out and pass it on to fellow Southern Californians!

  • Todd says:

    Chris – love your new uber-caffeine writing style. Makes it fun to get through the stuff.

    A note about water conservation in California. It’s a political battle, not an environmental one. Many entities have fought tooth and nail over water rights for as long as there has been a California. The state government, caught in the middle, uses the “environmental” message as an easy way to get the public to use less (costs money) and be able to sell more to other users (makes money).

    Every few years we have a drought. But somehow that drought goes away. It has been repeated for a hundred years.

  • brack says:

    Interesting Todd, I’ve never heard that before. Why don’t the politicians say anything about that??? Ha Ha. It wouldn’t surprise me. Everything is based on money and power. If it is true, though, it doesn’t negate the fact that we waste a lot of water no matter what part of the country we’re in. Thanks for the info.

  • good ideas…I have made some designs in my garden.

  • best friends says:

    I do not know if it’s just me or if perhaps everybody else experiencing problems with your website. It appears as though some of the written text on your posts are running off the screen. Can somebody else please comment and let me know if this is happening to them as well? This may be a issue with my web browser because I’ve had this happen
    previously. Many thanks

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