Scrunch, Flip, Flip, Tumble

No, I am not talking about a new dance that is the latest craze, but about a new eco-friendly bag designed by Hetal Jariwala and Eva Bauer called 24/7. These two designers met while attending Stanford’s Product Design graduate program and hit it off so well, that they started their own green company called Flip and Tumble. The idea behind the bag is that the designers were moving to a greener lifestyle and wanted to use their reusable bags. However, they always forgot their bags when they needed them. Like most of us who are using reusable bags do. So they developed a bag that could be taken with you wherever you may be, and the bag can be easily folded up into a ball using a scrunch, flip, flip and tumble (just like when you roll your socks into a ball shape) and left in your purse, car or messenger bag. When open, the 24/7 bag can hold up to 20lbs which is roughly about the weight of 2-2liter coke bottles. The bag is currently selling online at for around $15 dollars- I am heading there now to get my own.

Designer: Eva Bauer & Hetal Jariwala