Puffy Bookmark
The ABRACADABRA bookmark aims to make finding where you left off and opening to that page easier. I didn’t know it was an issue but now I hate my ordinary paper bookmark. The ABRACADABRA contains an air-filled chamber, half of which is flattened by the weight of a book. Squeezing the exposed side inflates the concealed side lift the page just enough for your finger to slip in.
And just for fun and giggles, old ABRACADABRAS can be arranged on a paper pot. Yea, a paper tree, a paper pot, and graphics that look like something else.
Designer: Jung-Hyun Lee, Won-Sik Chae & Rhea Jeong



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unrelated: Good to see you guys back after yesterdays incident. Was anything lost/ stolen?
Hi Ian,
Only our database was affected (totally whipped out), but the files were left intact. Thank god we have daily backups of our database!
We are still trying to find out where the vulnerability was so we can prevent this dude from hacking us again.
Nice execution. Simple. Problem solved.
I love this because it is simple to manufacture, simple to use, cheap, and it can be very decorative.
great idea!
Don’t suppose you could tell me where to purchase some of these, could you? Thanks!
simple yet innovative, well done. The next step, pitching the idea to a producer and let us know where we can get our hands on it.
Hmmm. simple and efficient. but lacking a cool name…
That’s a cool idea, but I always just end up using scraps of paper and sticky notes. I usually leave them in a book when I put it on the shelf too.
Can I buy this?
If I can please mail me.
Unimaginably clever. You could sell a billion of these.
This design strikes me as totally functionless. I’ve never had any trouble using the old-school “bend/lift the bookmark slightly to get my finger in there” trick.
And, since the part outside the book is the same size as the part inside, I think these would get knocked out of the books a lot.
30 years on, I’ve yet to have a problem with paper or ribbon bookmarks.. not sure why I’d need an inflatable one.
Practical. Simple. I like it.
This assumes your book will stay tightly closed all the time. It’s meant to be on a part of the book farthest from the binding (so the inflation action works). But if you pick up the book, it’s very likely something like this will fall out. Regular bookmarks stay in the book because they are placed near the binding where it’s tight. This product won’t work near the binding because the tightness will keep it from inflating. Flawed, flawed, flawed.
This is a solution looking for a problem but the problem is this isn’t a solution.
Kind of a neat idea. Sorta looks like 2 mini-whoopie cushions joined at birth. If they made the sound I’d TOTALLY get them.
That’s good idea~!! I like it
Cool idea too bad people don’t read books anymore.
are you serious?
“too bad people don’t read books anymore.”
i read AND buy books all the time! i love books!
Useless (I can open my books, thankyouverymuch), but ohh so cool!
A very cool idea… nice and simple, but still useful enough that I’d buy one.
A small suggestion, though: might it stay in the book better if the “interior” tab was extended further? (Not with a filling bladder, but just a ribbon-like extension that would nestle nicely into the groove along the spine, perhaps.)
I wanna buy!!!
I wanna buy!!!
I wanna buy!!!
I am going to buy this & give to all my friends who love reading (^__^)
Pls let me know if this is for sale~!
Ridiculus idea, either fold down a corner of the page your on, use a proper leather bokmark or just remember the page you were on. Using a thing so small and light is ridiculus. As a previous comment said, this is a solution looking for a problem and there is no problem for it to solve.
Excellent! I want it now! Though I don’t read book any more.
If they fall out it defeats the purpose right? And paper book marks are a more green choice as they are biodegradable. Like we need more useless plastic clutter. ugh.
I agree that this is a solution looking for a problem. In my opinion this is one of those things that one would buy, use once, then never use again after realizing it didn’t solve anything.
very, very nice… i do wanna have some of these!
are they already available? where can i buy that fancy stuff?
plz tell me!
cheers