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For the past 9 years Yanko Design has introduced the best in design. It has become the international authority on the cutting edge and the classic, the new and the rediscovered. Yanko Design reaches over 1.8 million unique users, viewing 6 million pageviews each month with 41,000+ total daily newsletter subscribers making it the world’s most popular & influential online design magazine; the only design site on the list of Technorati.com’s top 100 most read blogs on the internet, currently ranked at 52 (out of 75,000,000+ blogs). Yanko Design delivers a highly trafficked, highly targeted, and highly attractive demographic.

Yanko Design’s readers are affluent young professionals and insatiable consumers with enormous spending power. They actively buy into products and services they read about in the magazine. Research shows they are passionate about design in all its forms, whether that involves the quest for the sharpest white shirt, the perfect carry-on luggage, or the most beautiful day bed. They live and breathe product design, architecture, interiors and fashion. They are often leaders in these fields looking to Yanko Design for inspiration and unrivalled coverage of modern design. Rather than being mere spectators, our readers live in Yanko Design’s world and have access to a seamless international marketplace – the ultimate consumer dream.

• 60/40 male/female
• Median Age is 29
• Core readership 18-40
• University educated 90%
• Postgrad degree 33%
• 76% live in the city centre
• 90% of visitors have made an online purchase in the last 2 weeks
• Two thirds work in creative professions (architecture, interiors, fashion, graphic design)
• One third work in traditional professions (finance, law, information technology, medicine)

There are currently three ways to advertise on Yanko Design – Premium Sponsorship, CPM-based advertising & Friday Giveaway.

Premium Sponsorship

Yanko Design offers premium sponsorship ad (120 x 120 px Square Button) units, served in the top right area of every Yanko Design page. The ad units rotate evenly with each page view served. These sponsors are important to us, and we look for products and services that we feel would be relevant to our targeted and influential audience.

The pricing for each sponsorship unit is currently only $1000 per month, which translates to a very low effective CPM (less than $0.20 based on 3 million page views/month.) It is a month-to-month plan where either party may terminate the relationship on 2 weeks notice.

CPM Graphic Ad

Perfect for marketing/branding for larger companies and campaign buys. Generating more than 3 million page impressions per month, Yanko Design can rapidly expose an advertiser’s brand to the design world. Yanko Design can ensure that advertisers reach an affluent, international, design savvy audience. CPM stands for “cost per thousand impressions” so for example having your ad appear 200,000 times on Yanko Design at a CPM rate of $10 would cost $2,000 (200,000 impressions x $10 / 1000).

Check out this CPM calculator to help determine your needs.

Friday Giveaway

Designed to reach to our readers in an effective, engaging and community-friendly way. A sponsored post by giving readers a chance to win a product or service. A great way to get our readers to engage with your brand and your product. This is a three-day long contest which we run on Friday and ends on Monday. You can promote a new product launch, drive traffic to your website or store, collect email opt-ins, and utilize private sale or coupon codes.

The post is developed by our editors that is synergistic with the sponsor’s marketing message and objectives. This integrated, high-exposure placement runs in line with our other posts but highlighted and stickied on the top of the front page until the duration of the contest. In addition, that same post will be sent out to our newsletter subscriber base of 23,000.

Cost per post in our “Friday Giveaway” is $600.

If you’d like to partner with Yanko Design and reach our audience please contact our Publisher:

Takashi Yamada
Tel: +1.310.594.3318
advertise@yankodesign.com