The only thing Ferrari about this concept car is the logo on the front and back!
Not many designers exercise the right to say “Hey, let’s just completely forget what we know about a company’s visual language and make an entirely new one from scratch”. Designer Ivan Venkov decided to reimagine Ferrari as a completely new company, fully putting Ferrari’s and Pininfarina’s 60 year design language aside to develop something more aggressive and edgy. The result is something that looks like it could make a Lamborghini or a Pagani run for its money!
The concept car even does away with Ferrari’s love for red as a car body color… however if you notice, the rims are in fact rose gold, with the Ferrari insignia on them!
Designer: Ivan Venkov