Very Clear, It’s Blood

With the IBB Blood Transfusion Packs there will be no room for error while administering blood to those who need it. The packaging makes it almost impossible for you to make a mistake, because the letters A, B, or O appear prominently when the bag is filled with blood. Every part of the bags except the letters is translucent and this is what makes it distinctive.

IBB Blood Transfusion Packs is a 2012 red dot award: design concept winner.

Designers: Lee Hye Jung, Kim Byung Soo, Chae Ju Eun & Kim Bo Mi