Seoul metro stations still use old school ad boards but designer Changhee Kang thinks his AD projection system called Motion Graphic might keep commuters more entertained. The large screens show of all things – birds. Not pretty blue jays or cute parakeets but black birds. The sight of a swarm of black birds flying by as a train enters the station sure will wake sleepy commuters but I can’t help and think of the scene from Hitchcock’s The Birds. On the other hand all that real estate should give advertising agencies a kick in the creative noggin dreaming up the best way to sell you a Hyundai.
Designer: Changhee Kang