Philips Next Simplicity Concept

After introducing its new brand promise sense and simplicity, Philips turned to design to explore tangible yet inspirational ways of communicating the brand promise through simplicity-led design. Philips Design created Next Simplicity; an exploration of a vision for simplicity, always keeping end-user insights, technological innovations and sociological trends at the center of focus. Innovative concepts and working models were developed around five themes: care, glow, play, share and trust with each concept characterized by its ease of use.

Soft Therapy – Is a wearable, cordless garment which reduces tension in strained muscles and joints in the shoulders and back by combining infrared heat and vibrational massage.

Feel Good – Light therapy relaxes your body by reducing tension in strained muscles and joints. When treatment session starts, this 3-in-1 floor lamp folds down to shine light onto your body.

Design: Philips

2 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>