Le Creuset is launching Pokémon-themed cookware in Japan and I’m extremely jealous

Gotta Cook ’Em All!

An unlikely collaboration between two brands that have millennials obsessed, Le Creuset and the Pokémon company have joined forces to drop a limited-edition cookware collection featuring the iconic pocket monsters we know and love. From dutch ovens and saucepans to even kettles, plates, and cups, the Le Creuset x Pokémon collection artistically hat-tips Nintendo’s classic alternate-universe game, with Poke-ball-shaped plates, and Pikachu-themed pots. Don’t worry, no Pokémon was harmed in the making of this collection! The only thing being harmed are probably users around the globe that will probably never get to own any of this cookware given its limited-edition release only in Japan.

Designer: Le Creuset

The star of the show is likely to be the sunshine-yellow Cocotte cooking pot, featuring the instantly recognizable lightning bolt tail of Pikachu. Meanwhile, the black Marmite pot features a subtler nod to the franchise, with outlines of the original starter Pokémon – Bulbasaur, Charmander, and Squirtle – etched onto the lid alongside Pikachu and Snorlax.

Le Creuset isn’t stopping at pots. The collection also boasts a range of tableware, featuring colorful stacking mugs, plates, and rice bowls decorated with silhouettes of popular Pokémon characters like Pikachu, Snorlax, and the original starters. The playful touch continues with plates designed to resemble Poké Balls and Master Balls, the iconic tools used by Pokémon trainers to capture and store their companions.

The collection’s appeal extends far beyond its charming design. Le Creuset emphasizes the line’s potential to bring families together in the kitchen, with children likely to be drawn to the familiar characters. However, judging by the buzz on the Le Creuset subreddit, adults are just as eager to get their hands on these unique pieces.

With a limited release planned for select regions and a two-drop rollout across July and November, the Le Creuset x Pokémon collection is poised to become a collector’s item. It’s a clever collaboration that injects a dose of nostalgia and playful design into the kitchen, proving that even the most well-established brands can find innovative ways to engage with their audience.