TAG Heuer’s Iconic Return with the Reinvented Formula 1 Kith is Retro and Hot

As a die-hard enthusiast of both timepieces and Formula 1, the comeback of the TAG Heuer Formula 1 Series 1 not only grabs my attention—it’s also gearing up to increase my spending habits this month! This iconic watch, first introduced in 1986, was a pivotal point for TAG Heuer and played a key role in rejuvenating the Swiss brand during the quartz crisis. Its vibrant, robust design has survived and flourished, turning into a valued collector’s piece.

Designer: TAG Heuer + Kith

Teaming up with Kith, the trend-setting powerhouse that’s all about shaking up the fashion scene, TAG Heuer has given this classic sports watch a slick modern makeover. Limited to just under 5,000 pieces, the collection illustrates the nostalgia that often fuels contemporary watch collecting, coupled with the exclusivity and appeal that modern collectors want.

Just like the Swatch MoonSwatch sparked a frenzy in the watch world by adding a playful and accessible spin to Omega’s classic design, the TAG Heuer Formula 1 Kith collection is set to generate similar excitement. As such, it’s sure to mix the thrill of “get it before it’s gone” with some cool, fresh updates. I imagine it will attract long-time original series fans and a new generation captivated by unique collaborations and storytelling through design.

Swatch x Peanuts Snoopy MoonSwatch

The new series introduces significant updates to meet modern expectations. Sapphire crystal now replaces the original plastic dial coverings, improving both durability and clarity. High-grade rubber straps have been used in place of the original plastic ones, providing enhanced comfort and wearability. Personally, I prefer high-quality rubber straps because they are more casual and comfortable for daily wear. The collection includes five models with stainless steel cases, two of which have black PVD coatings to match their bezels. Additionally, five models maintain the original Arnite cases, now offered in new colorways created in partnership with Kith.

TAG Heuer Formula 1 | Kith (References WA121L.BT0014 & WA121J.BT0012)

Ronnie Fieg, the founder of Kith and a significant figure in the streetwear and sneaker industry, brings his personal passion for vintage TAG Heuer Formula 1s to this collaboration. This enthusiasm is echoed in the collection’s unique design elements. The all-plastic versions, as well as two steel versions with bright blue and green bezels, are available exclusively at Kith’s boutiques in New York, Miami, Los Angeles, Toronto, Hawaii, Tokyo, and Paris, as well as on its website.

These watches represent a return to the brand’s adventurous and innovative roots for fans of TAG Heuer’s racing heritage. This watch lets you own a piece of motorsport history, refreshed for today. It’s a direct link to racing legends, updated with modern style—perfect for everyday wear or showing off at special events. The balance between preserving nostalgic features like the 35mm sizing and vibrant color palettes and introducing upgrades showcases TAG Heuer’s dedication to respecting its past while pushing forward.

As TAG Heuer and Kith prepare to launch, there’s a buzz among Formula 1 fans and watch enthusiasts. This isn’t just another watch hitting the market. It’s a big deal, a cultural happening. It’s a one-of-a-kind piece that might sell out as quickly as a race car zips around the track. It could even match the recent hit collaborations by Swatch.