Created to bridge the gap between artists and patrons, a Korean smartphone app named ArtzMe is trying to disrupt the art world by giving artists as well as consumers the tools they need to create, experience, and enjoy art across the globe, right in the metaverse!
Available for both iOS and Android, ArtzMe wants to democratize art by breaking the barriers to entry for young, budding artists, allowing their work to be appreciated by a larger group of people without the standard roadblocks of professional reach, gallery red-tape, and broker fees. The way ArtzMe does this is by relying on three core features that make art accessible to everyone.
Designers: GraceJo and Shazwina Zaky
The ArtzMe App can be separated into its three features, all accessible right through the home screen. The first feature, dubbed the Artz Filter, brings artistic filters to the real world through the power of mixed reality. The different filters are accessible right within the app, giving users the ability to superimpose artistic sculptures and elements in their videos and photos, quite like the AR tools seen on social media apps, but with a bigger artistic focus.
The second feature, codenamed Artz Frame, lets you bring art into your own space. While the filters helped superimpose art in regular videos, Artz Frame lets you decorate the walls of your house with art that pleases you. The app scans your surroundings, letting you add AR art to walls that you can go back and look at whenever you want. This feature helps reduce an artist’s dependence on galleries for getting their work showcased and viewed by patrons. Instead, patrons can browse the ArtzMe app and directly approach the artists they like to buy their art. Unlike brokers who take large commissions (as much as 50%) from artists for sales, this feature doesn’t exploit artists. Instead, it lets them freely share their work with a global audience.
The third feature is ArtzMe’s most ambitious yet. Named Artz Scan, the filter helps turn art into a more immersive experience by allowing it to transcend just the flat 2D plane it’s on. Art can sometimes get lost in translation. You really don’t know what an artist was trying to convey simply by staring at their work. A lot of it is conjecture, and projecting your own feelings onto the artwork… but what if the art could speak to you?? With the Artz Scan feature, the artwork can be brought to life simply by holding up the camera and scanning the 2D artpiece to reveal the 3D immersive multisensorial experience associated with it. Artists can use this feature to add layers of experiences to their art, either through animations, text, audio interpretations, or holograms where the artist talks to the observer. This experience empowers both the artist as well as the viewer, helping the former produce art and the latter consume art in a way that traditional galleries have never been able to replicate!
The ArtzMe app is currently available on Android and iOS devices and is free to install. The app is in Korean for now, but ArtzMe hopes to unroll English, Japanese, Chinese, French, and Spanish languages in the second half of 2023.