Sustainable fashion is not just a trend as it is fast becoming a lifestyle now. It is a significant move to participate in, especially if we are concerned about the kind of planet we want to leave for our children.
Golden Goose is a brand that aims to preserve traditional craftsmanship in a dying world. It aims to create more conscious consumers with the kind of products it designs, makes, and sells to the market. The artisanal hand must be preserved as every item offers warmth and natural creativity despite imperfections.
Designer: Golden Goose
The company introduces the Yatay Model 1B as a new pair of sneakers made of vegetable materials. The idea isn’t new, but we’re excited to know more similar and sustainable efforts are entering the market. With this pair, Golden Goose is inching forward to its mission of becoming a carbon-neutral company. It aims to be a sustainably-run brand with its numerous efforts starting with its partnership with another brand that offers plant-based and recycled materials.
Yatay is an offshoot brand that will hopefully use more green and efficient technologies. The Italian luxury company got the term Yatay from the Butia Yatay palm. It’s also a palindrome that shows the “principle of circularity,” referring to sustainability.
The Yatay Model 1B eco-conscious sneakers are made using a bio-based material made from vegetables. The pair also uses recycled polyester, while the sole uses biodegradable rubber. The design is minimalistic so that the pair can be worn with most outfits.
The monochromatic off-white doesn’t make it a trendy choice, making it a better option for those who want a neutral and straightforward design. The pair has that used and live-in look already (at least the hand-engraved sole), making it look more natural. Every pair is made more special with the embossed number. It comes with a QR code that will someday be used when the wearer wants to plant a tree.
However, the Yatay Model 1B doesn’t come cheap at $350. It’s in the same price range as some of the latest and trendiest sneakers from the top sports brands in the market. The “green” pair also features a viscose base derived from ethical sources. It’s white almost everywhere: white recycled cotton, white polyester laces, white left heel tab with heat-stamped unique code, white right heel tab with heat-stamped logo, white Y in bio-based material, and a white biodegradable rubber sole. The upper is 71% bio polyurethane, 15% polyester, 12% cotton, and 2% viscose.