Yanko Design and boAt Lifestyle announce the Gold Winner of their first Instagram Design Challenge

Our 2022 began on an incredibly exciting note with the #DoWhatFloatsYourboAt Design Challenge and we can’t be more thrilled to announce the winners! Instead of the conventional 3 winners, this time we’ve chosen 5 winning entries – Gold, Silver, Bronze, a special Student prize, as well as a new Honorable Mention that we added at the last minute because of how impressed we were with the entries! The challenge saw more than 1500 people signing up to participate and clocked in nearly 400 entries by the time the competition ended. The jury, headed by Katharina Stärck, Ayush Singh Patel, and Sarang Sheth arrived at 5 entries that delivered on the competition’s brief of rendering/designing the boAt Stone 1200F Wireless Speaker to make it look impactful and alluring. Over the course of this week and the next, we’ll introduce you to the winners and their designs.

The Gold Prize for the #DoWhatFloatsYourboAt Design Challenge went to Alex Casabo, for his creative interpretation which turned the wireless speaker into a veritable arena, with the speaker on stage surrounded by instruments, props, and lights to match.

“After doing some research about boAt, I quickly saw the young and fun side of the brand,” said Alex. “So that got me inspired for an open-air concert on a summer night. Of course, boAt is the protagonist, the lead singer of the show, who stands in the center. It’s accompanied by the drums, the guitar, and everything is illuminated by the boAt spotlights”, he added.

Alex Casabo is a freelance industrial design engineer from Barcelona who specialized in 3D modeling and product visualization. He has worked in different design disciplines like industrial, interior, and graphic design and as a professor in some design universities from Barcelona, like Elisava, LCI and UPC. As a Gold Winner of the #DoWhatFloatsYourboAt Design Challenge, Alex wins INR 10,000 boAt Products + KeyShot 10 Pro License (free upgradable to KeyShot 11). Along with these, Alex also wins a scholarship to Offsite’s June cohort. Offsite is a 12-week online program disrupting design education and offers a real-world view of the design profession through the instruction of industry leaders.

Designer: Alex Casabo