In relation to technology, the concept of “untact marketing” refers to smart products and services that require no human contact. Untact marketing schemes and technological services have risen in numbers since the start of the 2020 pandemic because no longer is AI intelligence and smart technology considered an exciting exception, but it has become the norm. As a means of following this paradigm shift, S2VICTOR designed a collection of untact IoT home appliances, called Animal Land, to resemble different animals, bringing in some lighthearted fun into this seemingly endless pandemic.
In order to convey an ecosystem’s natural and simple life cycles, the Animal Land collection consists of a giraffe-shaped router, a whale-shaped diffuser, and a home speaker shaped to resemble a turtle. All three of the home appliances are connected with one another through smart home technology and can be separately managed with an accompanying app. S2VICTOR chose the shape of a giraffe to form their router as the giraffe’s long neck resembles a long antenna. Equipped with motion sensors and voice recognition capabilities, the giraffe-shaped router caters to the needs of everyone in each given home. The whale-shaped diffuser is first and foremost an aromatic refresher but incorporates special smart technology in order to enhance its untact nature. In addition to its main purpose of diffusing different aromas, Animal Land’s whale-shaped diffuser also measures humidity, air quality, and the atmosphere in any given home, transmitting useful information for each resident inside without requiring them to open a weather app. Finally, Animal Land includes a home speaker device shaped like a turtle, which comes equipped with smart technology in order to provide fast response time and voice recognition features. The home speaker’s playful disguise might indicate a slower speed, but an engraving underneath the home speaker’s shell reads, “I’m not slow,” revealing the speaker’s high-speed response time and connectivity.
In order for many modern products and services to be able to compete with today’s market, the inclusion of untact technology is a prerequisite. Overall, it seems that Animal Land’s true inspiration is found in the collection’s playful facade. Animal Land from S2VICTOR recognizes the urgency behind the untact movement and meets it with both a playful design and sense of humor to make light of these grim global circumstances.