How Kickstarter provided the perfect launchpad for this innovative modern-day travel backpack

Small companies innovate, large companies acquire. That’s just a fundamental fact when it comes to any industry with big players. Zuckerberg’s only bit of innovation was Facebook. Every single Facebook company we see today – Instagram, Whatsapp, Oculus, etc, was a strategic acquisition. One could say the same with Google. Apart from search, almost every Google product existed independently before it was absorbed by the company. Small companies think big… Large companies just look at the bigger picture.

Innovation practically runs in the blood of Tropicfeel, a 26-person design company based out of Barcelona. Responsible for creating the world’s most funded shoe in 2018, and the second most funded shoe in 2019, Tropicfeel has more than proved that they’ve got the spirit to innovate, as a small, creative, sustainability-driven, and consumer-focused brand. After shipping more than 500,000 shoes to over 142 countries (that’s 75% of the world) in the past couple of years, Tropicfeel decided to shift their gaze to yet another product in the travel-domain that needed their Midas-touch… the modern travel backpack.

The truth is that the Shell backpack couldn’t possibly come from a larger company. The Kickstarter platform and a brand ethos of being radical, together coupled with Tropicfeel’s aggressively loyal and involved community, proved to be perfect ingredients for Tropicfeel’s next ambitious product. The Shell is a backpack that comes with a rugged weatherproof design, expandable storage space, modular elements, and a one-of-a-kind wardrobe system that allows you to store clothes in your bag like you would in a closet. It behaves like a backpack when you want to store work essentials, a rucksack when you’re outdoors, and a portable wardrobe when you’re traveling on holiday. A dedicated section just for your laptop, charger, and tech peripherals sits right against your back, keeping it protected from others yet accessible to you at all times. The bag’s exterior comes with a 6L kangaroo pouch that gives you an extra fold-out compartment of storage for items you want to keep separate from the rest of your bag (shoes, wet clothes, etc.), while a detachable pouch with Fidlock® fixtures lets you easily attach a separate pouch to your bag.

The Shell comes with 22L of storage space, along with an expanding design that increases internal storage to 40L. A variety of pockets on the inside, as well as the outside, let you segregate and organize your stuff, but nothing matches up to Shell’s wardrobe system – a removable module that turns the inside of your backpack into a makeshift closet. The wardrobe module fits right into your backpack and can be removed and hung on a rod or hook in a room. With multiple sections, the wardrobe system is quite literally a miniature closet for you to store your clothes in. Not only does it make packing (and unpacking) easier, it enables you to live out of your backpack, but with the comfort of having your own organized wardrobe at your fingertips. The wardrobe system allows you to store your clothes without crushing them, and comes with straps on the side that help you compress it to save space, before fitting it into the Shell’s interior compartment. The Shell backpack even offers additional modular bags including a dedicated toiletry bag, a tech pouch, and a padded camera bag with adjustable walls to store your expensive equipment and accessories.

Not only does the Shell balance all these features, it does so while sticking to Tropicfeel’s strict sustainability guidelines. The backpack’s fabric, while rugged, waterproof, and weatherproof, comes made from Bluesign-approved 100% recycled nylon on the outside, and a 64% recycled polyester lining on the inside. The idea of sustainability extends to the rest of the bag’s construction too, which promises to last MUCH longer than any conventional travel bag – the Shell even comes with a lifetime guarantee. Designed for both the unpredictable outdoors as well as the cyclical nature of daily life, the Shell backpack takes wearer comfort into consideration too, with an ergonomic foam back-panel to keep your spine supported, sternum straps to reduce the stress on your shoulders, and frontal adjustable bands that help lower or raise the backpack depending on the weight it’s carrying. The expandable design even gives you the freedom to decide how big or small you want your bag to be based on how much you’re carrying. At 40L, the Shell serves the purpose of a rucksack, perfect for treks, camping trips, and long holidays. Compress it to an intermediate 30L size and you get yourself a balance between storage and the ability to stow your bag in a flight cabin. However, if you just need the backpack to serve your basic needs, the 22L size is ideally compact for your daily commute, serving as the quintessential laptop bag… albeit with more than a few tricks up its sleeve, and a guarantee to be the last bag you’ll ever need to own!

Designer: Tropicfeel

Click Here to Buy Now: $165 $255 (35% off).

Shell by Tropicfeel: The Modern-Day Travel Backpack

The Shell is a backpack and wardrobe system with unmatched versatility, easy access, and organization to pack up to 20% more. Lifetime Warranty!

An ultra-versatile, multi-size backpack with a lightweight, weatherproof, yet minimalist design. A backpack for a lifetime, designed to meet modern-day travelers’ needs, from your daily journey to work to long-distance hikes across the country.

Adjusts to Fit your Needs

Millions of people have been asking how to pack and save space. Why just toss your clothes in your bag? They have found the answer to that question… Put them in an organized, easy-to-access wardrobe with a built-in compression system.

Pack More, Pack Better

Product Tour – Shell Backpack

Features & Benefits

Organization Beast – The design successfully combines the ergonomics and benefits of a large hiking pack, with the portability and minimalist design of a daily use backpack.

Clamshell Opening – So you can see everything at once.

Detachable Accessories with Fidlock security – It doesn’t take up space inside your bag.

Expandable Kangaroo Pocket – 6L expansion so you can keep things separate.

Weatherproof – Wear it anytime, rain or shine.

Shell Wardrobe System

An inbuilt wardrobe system that helps save up to 20% more space. Remove it from the backpack, pack your things, compress it down, and like magic it fits perfectly inside your Shell.

A Closer Look at Wardrobe System.


Endless Organization

Superior Comfort

Made with foam for scapular and lumbar support with dual-channel airflow to allow breathability.

Frontal straps that use an offloading mechanism so you can control how high or low the Shell sits.

Use this to transfer weight from your shoulders to your hips.

To help disperse the weight off your shoulders and stops them from getting sore.

Store the straps and handles away by tucking them behind this elastic band.

You can also carry your Shell by using either the top handle or the handle found at the side.

Tropicfeel Team

Click Here to Buy Now: $165 $255 (35% off).