Air purifier that blends in rather than stand-out

There is no reason for domestic appliances to disrupt the harmony within our homes, yet so many become undesirable eye-sores. HORIZONTÁLIS is an air purifier that demonstrates how a product with a distinct function can be designed in a way that allows it to be in keeping with the existing furnishings within the home.

On first glance, you would be forgiven in mistaking this air purifier for a side-table; its confident form and carefully-considered details lead to a product that resembles an item of furniture as opposed to an electrical appliance. Its designer, Jaehyo Lee, recognized that furniture isn’t as simple as ‘one-size-fits-all’; by incorporating a modular design, this friendly air purifier can be transformed to suit the environment it is destined to be placed within and further harmonize with the existing furnishings.

Designer: Jaehyo Lee