With its pristine, bubble-like aesthetic, Puro’s quite literally calming to look at. “Free of superfluous and decorative elements. Evocative of the essential geometry of the solar sundial, in which the time is indicated by the shadow, that a stylus exposed to the sun projects on a suitably designed dial”, say the designers behind the Puro and they couldn’t have been more accurate.
Puro looks like plastic and minimalism met the sundial. With its bubble-esque form and the glass that sits on top of it, and pastel-ish color scheme, Puro is meditative and instantly evaporates any tension you may feel as you nervously glance at your watch. It only features an hour hand, because it doesn’t want you counting the minutes and seconds, and does a decent job of telling you the time, while absolutely melting away the stress of a busy day.
Designers: Fabio Verdelli, Manuel Frasson, Alice dal Verme, Hande Ozuysal & Sofia Citton.