The redesigned pizza box for Boston Pizza does more than transport your delicious pie from restaurant to doorstep. It actually makes its way to your bed too, transforming from protective pizza case to makeshift dining desk!
Designed as a partnership between Boston Pizza and advertising agency John St., the BP In Bed pizza box comes looking unsuspecting and normal. However, two flaps, one on the front and one of the back, fold inwards to become legs, as the pizza box’s hinge gets locked in place using a pretty neat looking fix. The box comes with a nifty manual, a delicious pie within, and everything needed for a lazy day in bed, or better still, the perfect setup for watching the football world cup!
Designers: Boston Pizza & John St.