Jonggun Kim realizes something pretty important with AR and VR adoption. We’re less likely to adopt it if it’s alien to our current lifestyle. No one currently carries (or needs to carry) a VR or AR headset with them so the only way to make them more widespread is to actively integrate them into one’s way of living.
No one carries headsets around with them, but there’s a large portion of the population that carries headphones with them. Realizing that, the Prism is an AR headset that transforms into an innocuous pair of headphones. With a HUD that slides upwards and downwards, you can turn the Prism from an immersive audio-visual AR experience, to a pair of headphones. Giving you the power to switch between modes, the Prism does something clever by making you actively adopt one technology by providing you with an alternative that seems more acceptable and commonplace. The headphones get used pretty much every day, while the Prism weans you onto AR by constantly being an available option that’s just one HUD-swivel away!
Designer: Jonggun Kim