Ever heard of memetic product design? It’s a pretty cool concept that explores designing for a specific group of individuals with a shared interest by subtly implementing memes or related elements identifiable by members of that group. In this case, designer Matthijs Huijbregts focused on a coffee grinder that was aimed at hikers. He incorporated familiar fragments in the form of material and shape that would consciously or subconsciously appeal to this unique subgroup of athletes.
First, its shape looks to nature for a form that is at once modern and organic. Its exterior material composition includes wood and stone which also reminds one of familiar textures and matter they might see on a hike in the woods. Of course, the interior mechanics consist of durable plastic and steel necessary for grinding functionality. Even if you’re not an avid hiker, there’s no denying this is one handsome grinder!
Designer: Matthijs Huijbregts