When it comes to bottled beverages, it’s not just the bottle itself that accounts for material waste but also the label! This design, called the “Moj Sokic” label, images the label as a handle to encourage reuse of a juice bottle. Each white label is attached underneath the lid of a juice bottle and flips upwards to let users easily grip, hang or store their juice bottle wherever they see fit. The concept cleverly mimics the function of a carabiner clip often found on reusable water bottles, but executes the design in a cheap, marketable and disposable way! The easy-to-carry labeling is also minimal and simplistic in its design, and a simple cutout shape of each type of fruit easily conveys the product and reveals the contents of the bottle.
Designer: Snežana Jeremić