A toilet cleaner with a soul

bloom_brush_1

Simple design is always the best type of design. Add to that a beautiful story, and you have a winner of a product! The Bloom toilet brush stands out as an example of a simple design with a beautiful story. Made as pretty much a single part, the Brush has a cup with bristles on the inside. Press the brush against a flat surface and the cup flips outwards, revealing the bristles within, completing the “bloom” story!

Yes, I know this is a toilet brush; but toilets are allowed to have nice things too!

Designers: Guosheng Rong, Chen Qian, and The Xu Shengli.

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Sarang Sheth

Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

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