Avant Garde Card!

Now here’s something refreshingly brilliant. Designer Li Wenkai raised a fundamental question. Why is the Credit Card flat? Does it need to have a seamless flat surface? Picking one off a table or counter is near impossible because of this flat design.

The Fulcrum revisits how cards look, with one simple but life-changing element. It adds a bump and a depression on one side of the card. Enough to break the surface in a way that allows you to pick, hold, and use the card with ease. The bumps are obviously placed in a spot that doesn’t affect the magnetic swipe. In a way the bumps are a lot like the old cards that had the Cardholder names embossed on them. Just that these are there on your card with the express purpose of enhancing your experience!

Designer: Li Wenkai

Sarang Sheth

Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

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