Help from above

Is it a bird? Is it a plane? Is it superman? No. It’s superman’s equivalent, though. The JCB 4RS is an emergency response vehicle designed to be dropped from the skies on a disaster zone. The heavy duty vehicle can be used to rapidly rescue/relocate/regenerate, says designer Jake Smith. In a disaster, time is of the essence, with every passing second being crucial to the safety of the environment and its inhabitants. The 4RS is equipped to handle such situations with speed and effectiveness. Badass!

Designer: Jake Smith

Author: Sarang Sheth

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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