A Smart Moov

The announcement of the Apple Watch has turned into a game changer for the industry. Tim Cook’s incessant speech about fitness and its integration into the wearable device have put many of the seasoned players into a tizzy. At this juncture, fitness smart watch concepts like the MOOV Smart Watch, which target the less aggressive population, can serve as a comic relief.

The watch breaks down your daily goal into small and achievable fitness challenges. When you accept or decline those challenges, MOOV learns about your fitness schedules and preferred intensities and modifies its approach towards your laziness. Oh well, as long as you keep moving and doing something about your fitness routine. I guess that matters the most.

Designer: Xinyi Wang

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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