Apple TV Unboxed and Ahead of the Curve

Say Apple and you usually expect an iPhone concept, however this time around designer Martin Hajek surprises us with two unique Apple iTV concepts. The Unboxed and Ahead of the Curve are conjured only to ask some relevant questions like will there be an upgraded AppleTV box; will it be in white and gold or will it be curved? What do you guys think?

Designer: Martin Hajek


  • Mr J says:

    Nice renders, though I’m not so sure we’ll ever get that far.

    I watch almost all TV on my iPad these days, especially via the BBC iPlayer app, and a full-size screen is starting to feel rather redundant.

    Would be good as an option to the present manufacturers though, especially as Apple will doubtless make the thing easier to use than having to tap away at the overcomplex remotes so often supplied – last one I used had 53 buttons!

  • emerson says:

    Nope…you don’t get it…button*s* ? in the rear ? a lot of them ? does not look like something out of Ive’s lab…

    that curved stupid means that only people in front of a tv would see the whole image…no, you don’t get it

  • James Martindale says:

    It’s a start, though the design seems very flawed. First of all, the designs are pictured at a small size. That’s probably because this would be rough to scale to say, 80 inches. Just imagine: an 80-inch iMac. Not happening. Second, few people would want to buy a whole new set just for some Apple magic. It would be way too expensive. It’s much more affordable to offer a little box that plugs into the TV, or for more convenience, something like the Chromecast. Third, I don’t really see the point of a curved screen. It would offer a slightly more immersive experience, but only if it was huge. If it is small, like Emerson said, the curve just makes the screen harder to see.

  • Beautiful. As a movie screen.

  • Landon says:

    With buttons on the back of something so presumably light one must put their thumb on the front which leaves a print (drives me nuts). Why would the screen be concave? I can understand a slight curve but this appears to be too much. Viewing at an angle would be less than optimal. Perhaps that’s intended, I don’t know.

    Oh also – It’s basically just a skinner iMac by the way.

  • why says:

    This isn’t design. Any one of my design students in 2nd year Industrial Design could take apple aesthetics and apply it to a shape.

    Nice renders though – I encourage the “designer” to apply their skills to new concepts and new ideas. That is what is wrong with the world, people applying their skills to useless areas instead of using it to create new things.

  • Nol says:

    Eh, what?! Big screens are a must for film ethousiasts and gamers, I will never watch a film on an iPad because I can, only when on the move tablets will have to do.

    That being said, I still have a full tower below my desk and prefer my networking done by wire instead of wifi.

  • Paul Russell says:

    This guy has mad skills. It takes more than just simply applying apple aesthetics and design philosophy to a shape to produce PRODUCTS as beautiful as these. Want proof? Google Apple concepts and see that 99% are hideous and/or stupid (functionally).

  • Nol says:


  • Lol says:

    lol LG and Samsung are way ahead of the curve on this one…

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