Why didn’t Apple think of this?

This might just be the feature that Apple needed to give their iPhone 5S and 5C release the “oomph” it needed! OptUX lets users get the most from the 5’s larger screen size without sacrificing ergonomics. The interface can tell if you are holding the phone in your left or right hand, automatically articulating the apps in that direction so their within reach of your thumb. Perfect for working with one hand!

Designer: Noel Joyce


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