Why Does This Toothpaste Have A Hole?

Good question! When it comes to the toothpaste, even the most generous of us becomes a conservative and wants to squeeze out the last bit of paste. Many ideas have surfaced before and adding to the list is this Swing Toothpaste. Sporting a new inventive design, the hole at the end of the tube is meant to be used as a spinner. Simply put your finger in and give the tube a good spin, centrifugal force will push the toothpaste towards the tube top and make for an easy squeeze. I think it’s a very doable design and adds a dash of fun to the brushing routine. Maybe even motivate children to keep up with the dental hygiene!

Designers: Sungmin Hong, Yubin Choi, Yun Kim, Mi Jang and Seokgyu Hwang of Dankook University

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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