Life’s Good

So how would you go about rebranding and redefining and iconic company, which has dished out some cutting-edge innovations over the years? If you the likes of Tim Escolin, Spencer Davis and Xinyi Wang, then this is probably what you will do: design a whole new range of tech products and try and make it as top-notch as the original, if not better. Say hello to The Define Mobile Phone, Lift Protective Tabs for the phone, Boom dock, Aux dongle and Snap Camera. All packaged in one sleek look!

Designers: Tim Escolin, Spencer Davis and Xinyi Wang

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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